Giving discounts is a great way to encourage customers to purchase. But overdoing discounts may hurt your business.
Those who would buy anyway, even without a discount, will bring you less revenue. You are also risking to send your customers a message that your products are not really worth the full price.
You don’t want this to happen, do you?
Customers buying for full price are usually driven by different reasons than those who prefer buying with discounts. Meet their needs and make more sales!
Behavioral analytics can identify users who are about to convert but hesitate. Show them targeted pop-ups to encourage them to purchase.
Export discount-based customer segments (e.g., Full-price buyers, Discount buyers, Sales lovers) and send them personalized newsletters with tailored offers.
Verfacto’s Behavioral analytics identified a distinctive behavioral profile of purchasing users: 35 on-site engagements and 3 sessions.
Set up a targeted pop-up with a 10% discount code to push similar customers to purchase without giving away too many discounts.
Conversion rate increased by 11%.
Verfacto segmented out Full-price buyers and Discount buyers.
Sent two different tailored offers to each segment.
The segmentation improved CTR by 28% and CR by 9%.
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