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RFM Segmentation stands for Recency, Frequency and Money – or profit. These acronyms refer to where a customer stands...
One of the key features of a successful business and a successful marketing strategy is if they’re able to build...
Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since...
Whether you believe it or not, your background, habits, and emotions play an integral role in your behavior.
Habits...
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
Do you want to steer clear of the competition? Start customizing your marketing messages and customer experience...
Your marketing strategy has many moving parts. To ensure it performs well, you should give close attention to behavioral...