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Being an exquisite luxury fashion brand, Undress had a strong value proposition...
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When it comes to building an effective marketing strategy, acquiring data is one thing and actioning on it is another....
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One of the key features of a successful business and a successful marketing strategy is if they’re able to build...
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The customer activity cycle (CAC) is a conceptual framework used in the customer life cycle process that begins...
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In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
Advertising campaigns are not always successful, and even experienced marketers fall short in delivering advertising...